Designers always know that a good to awesome design is best for your business. Business owners on the other hand, easily overlook this factor and consider it as an unnecessary expense. However, a good design helps with getting customers and also it gives a very strong impression to potential customers. In addition, it’s not very expensive as it was before. Even small businesses are able to acquire a graphic designer’s services. If you’re still not convinced, here are some other reasons why you should include the making of an awesome design in your business.
Everybody Expects Good Designs
As we mentioned a bit, good design isn’t that hard to make and come by these days. Consumers also see it everywhere: in malls, thrift shops, and even in online stores. Studies have shown that as long as it’s in the budget, consumers will always choose a good-looking product than a mediocre item. Some of the customers might even feel happy and contented with the purchase.
This poses a series of challenges for various situations. If you’re a starting brand, you have to go up against competition that have been around for a long time, and their logos or designs are well-known everywhere. If you’re already a big player in the market, then you are expected to maintain or come up with innovative designs. Failure on your part to do so will disappoint your faithful customers and might cause irreparable damage to your company.
It’s All About Appearance
If your design is able to pull its own weight, then your business, no matter how small, will be more appealing. Even if it’s just a small music player or you just offer a simple service, a good design will help you snowball your market and gain a huge following as time goes by. In many situations, a creative product design is able to build itself on its own, and then your brand after that. A lot of experts have pegged this success with the illusion that you business appears bigger than it is. As we mentioned, even if it’s a simple product, but if the design makes it appear like it’s already from a big brand, it will draw people in with ease.
Some concrete examples for this concept is those big companies that reduce their company name to a single word and then pair it with unique, creative designs. These companies are very popular, even outside their client base. Another reason why this is easy for them is because they have placed their own image identity across their products. This makes it easy for customers to identify their products, as well as give them another vehicle for advertisements.
Design Creates Trust
Trust is very important when you’re still starting or creating your own brand. A lot of customers want a brand that they can count on. For example, when they buy your product, they want to expect that they will be able to use it for a long time without any problems or hitches. If they make an appointment with your company, they expect someone to show up on time.
To get people to trust your company which they might not have heard of, you have to appeal to their emotional side. People are generally emotional, relying on their intuition or “gut feeling” for a lot of things. This is where design comes in. A good brand design will be able to connect with customers on an emotional level and not look like it was haphazardly made for your product or company. Remember that as trust is an emotion, so is loyalty.
It Conveys a Message
When customers notice the effort you put in for that good design, they’ll also connect that effort with your products and services. When customers perceive your products and services as good quality, your sales will rise and you will have loyal customers. After all, the only way for you to send a message to potential customer that your product has good quality is to get their message and you do that with designs or logos first.
1/5 of a Second
This is the time it takes for customers to make a first impression on your company or website. Any viewer on your website can take a look at your products, your pictures, and other services. But the factor that makes them click is if they think you’re worth their money and time. This is where impression played a huge role. If they were impressed by your site at first glance (literally), then you’ll have a sale. This means that even if you spent a whole lot of money on advertisements and marketing campaigns, that 1/5 of a second is still very crucial and makes or breaks your business in a way.
So how do you get people to stay on your site and wow them in that short span of time? By showing your potential customers good, high quality designs. Keep in mind that they visited your site because they need something from you, and making them stick around long enough to buy it is as important as selling the product.
Show Your Evolution
If you’ve noticed the big brands’ logos, you’ll see that it has undergone a lot of changes over the past few years. This is because they have evolved from a simple company to a big corporation and their logo reflects those transitions. As many people noticed them, their logo was also placed under the spotlight so it had to give people an idea about the company at a glance.
A lot of logos have also evolved to show that the company is changing on the inside. This involves things like the quality of their services, the products they offer, and their overall customer experience. When a logo is changed, a lot of people associate this with the company’s evolution. This is how impacting a design can be.
Designs to Reduce Unemployment
This can be the deeper effect how making a good design can benefit businesses everywhere. If you are going to make a very good design for your company from the logo down to the website layout, you’ll need to hire additional staff to handle your design needs. This will give people jobs, not only in your company. Since there will be constant demand, jobs like teaching these skills will be growing and you’ll do your part for the overall status of the designing businesses.
Investing in an impressive design can be good for your business in a lot of ways. It can create a positive feeling and will allow your brand to be remembered across all consumer-types out there. Overall, it will help your business grow in terms of revenue and clients. It might cost a bit of money because of the designer teams you have to hire and the changes that need to be done, but as you can see, the advantages will outweigh the costs.