With the explosion of e-business opportunities and the online market ever growing, getting that huge market to visit your business website can be vital to your business’ survival. A lot of businesses out there place gimmicks to get people to visit and talk about their website. For the lucky few that do make it, their daily visitors count goes off the chart. For the unlucky few that used the wrong kind of gimmicks, it turned visitors away from their website and their business as well.
If you are planning to make your own website about your business or if you’re just planning to brush up your website design then here are some tips which you might find useful.
Consistent Color Scheme
Having the same colors on each of your pages will keep things neat and easy to navigate for the customer. After all, they’re visiting your website for your business services or products and not the flashy images on your website. If you have a company logo then it’s a good material already. You can base your website’s color scheme from that to remind people about your brand and your trademark as well.
A Professional Logo
Talking about branding, you should not be afraid to spend for your company logo. This is an important part of your brand so it should be well-designed and appealing. Even if it’s just a small icon on the website’s homepage, use an image with high-resolution to make it looking fresh and well-designed. It’s also advisable to link your logo image to your website’s homepage so that visitors will be able to navigate your site with ease.
Another issue visitors have with a cluttered website is that navigating to a specific page can take quite some time. This is because the layout is confusing and one link might be misleading and point them to another page. When this happens, the visitor and potential customer will give up navigating through your website’s labyrinth and go somewhere else.
What you can do to make navigation easier for your visitors is to create a quick navigation bar. A lot of successful and big websites use this feature. One the left side (or right side) of the page are links to some of the common pages that visitors might find interesting. It doesn’t have to be very specific down to the date and day of the post; it could be about the genre or the month of the post instead.
Avoid Day and Date Stamps
Speaking about specifics, it’s also important that you stay away from using day and date stamps for posts used on your website. Unless you’re going to update it every single day, then you can simply use titles or tags to make searching your posts easier. If you use timestamps and you don’t update your website often, it will show and it can easily turn visitors off.
Use Professional Photos
If you’re using stock photos that can be easily found on the website, it gives the wrong impression to the visitors. They will think that your photos are generic and so your website and everything included (business, services, and products) are also generic and not worth their time. You can invest instead in professional-quality original photographs to show the visitors that your site is authentic and you spent a lot of money on it.
Aside from giving your website an authentic feel, you will also be able to redirect the visitor’s attention subconsciously. How this works is when a person sees another person’s picture ‘looking’ at a specific direction then their attention are also drawn towards there without them realizing it. You could use this to direct visitors to specific content like items for sale or partner websites.
Content Is Key
A good website layout is not good if there is nothing of interest or value inside it. Aside from being meticulous about your website layout, you should also ensure that your website’s contents are top-notch. Hiring a good team of writers and quality analysts will help keep your website filled with rich articles and content.
Regarding the content topic, make sure that it is about what the readers or visitors want. They are the lifeblood of your website, so it makes perfect sense to keep them satisfied. After all, that’s why you are making that website. If the content is purely about you, then there’s no reason for it to be internet – right?
In addition to a regular supply of good content, also make sure that your font is readable no matter what device it is viewed on. Sure, it may look good on the computer, but when the visitor views it on a mobile phone or tablet, it might look askew. Aside from making it unreadable, it will make all that rich content moot. To avoid this disaster, it’s best to use a universal font to keep it safe and readable.
Mind Your Advertisements
As your visitor count increases, so do the offers from various websites or businesses. It’s easy to be tempted to place as many ads as you can cram in your website and rake the sponsor’s cash. However, remember that the visitors are there for your own content, not to view advertisements. Especially if an advertisement is too distracting like flashy, or even noisy, then it can ultimately drive customers away. In the end, you will lose money instead of gaining just because you gave in to the sponsor’s whims.
Using external links isn’t a bad idea, since it will direct the visitor to your sponsor’s website and you’ll also get commission when they make a purchase or by simply visiting. If you’re going to place external links on your website though, make sure that it opens in a new window. You don’t want to lose your visitor to another website, even if it is a sponsor’s site. Opening a new window for external links will give the visitor the chance to go back to your website after being distracted by that website.
Test it Out
Through simple changes and common sense, you can improve your website design by a whole lot. There are many other suggestions which you can find on the net. The best reference though is to visit a website which you regularly visit or like and use them as an inspiration.